Taylor Wimpey has launched a campaign to let propertyseekers know how easy it can be to buy one of its homes in Leicestershire - whatever their circumstances.

The developer's Flexi-Move campaign recognises that every homebuyer is different, and that's why they have come up with a variety of tailormade incentives.

Available now on selected properties at new homes developments across the county, they include: Deposit Match - purchasers can double their deposit with an interest-free loan covering up to 10 per cent of the price of their new Taylor Wimpey home, repayable in up to three instalments over a 10-year period.

Easy Start - qualifying firsttime buyers can secure up to 25 per cent of the price of their new Taylor Wimpey home through an interest-free equity loan, repayable in up to three instalments over 10 years, with a deposit as low as 5 per cent.

Easymover - purchasers with a property to sell can sit back and relax while Taylor Wimpey finds a buyer for their current home - usually in five to six weeks but sometimes in as little as a fortnight. The housebuilder can also cover estate agents' fees and the cost of moving, and the customer's chosen plot is reserved throughout the process.

Part exchange - Taylor Wimpey offers homebuyers the market value of their existing home (based on the average of independent professional valuations) off the price of their brand new purchase. Part-exchange customers are free to remain in their current property until their new home is ready to move in to.

Flexi-Move deals are available at: Cedar Walk, Loughborough Road, Birstall. One-bedroom apartments from Pounds 125,250, three-bedroom houses from Pounds 186,995, four-bedroom houses from Pounds 195,250. Open seven days a week, 10.30am to 5.30pm. Call 0845 671 3138.

Peartree View, Derby Road, Loughborough. Four-bedroom houses from Pounds 350,250. Open Thursday to Monday, 10.30am to 5.30pm. Call 0845 672 3805.

The Fairway, Herongate Road, Humberstone, Leicester. Three- bedroom houses from Pounds 169,750, four-bedroom houses from Pounds 180,750. Open seven days a week, 10.30am to 5.30pm. Call 0845 672 3811.

Further information on all Taylor Wimpey developments across the East Midlands is available by calling 0116 281 6470.